From the 2016-17 season, “Barclays Premier League” in the title will be history, but the Premier League title sponsor remove, enable “The Premier League” name.
Since 2004, Barclays has been title sponsor of the Premier League, but the Premier League spokesman said:. “2015-16 season, and they are our co-title last season.”
Premier League rejected the title sponsor from “Diageo” 4500 million pounds per year, choose the “brand streaking”, but at the same time, the Premier League will increase “secondary sponsor” of the project, to make up for the lack of income losses title.
According to reports, the Premier intends to follow the example of the United States of NBA and NFL and other leagues, to create a “clean” brand image, which actually attracts the gold for more, but there will be to promote and help.